Answer of the week: Why are NFL players wearing pink?

Real men wear pink. In October at least. If you’ve watched an NFL game the past couple of weekends, you probably noticed players donning hot pink cleats, gloves, towels, wristbands and hats. No, your favorite team hasn’t changed colors. The league is sporting the feminine color in honor of Breast Cancer Awareness month, this October.

Pink is the de facto color for breast cancer awareness, ever since pink ribbons were handed out at the 1991 Susan G. Komen Race for the Cure in New York City. The color has become so ubiquitous every fall, some companies are accused of “pinkwashing” — selling pink products to boost profits without donating money to a breast cancer charity or having limited transparency of where the funds are directed.

All apparel worn by NFL players in October will be auctioned off and proceeds benefitting American Cancer Society’s screening outreach program.

Read more Q&A about the NFL and breast cancer on Answers.com.

Author: Robin

The world's largest Q&A site

Your comments are welcome!

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s