Answers.com is proud to participate at MediaPost’s OMMA event today in New York City. Bruce Smith, Chief Strategic Officer, will be sitting on a panel about content at 4:30pm. If you are there, feel free to leave your thoughts on the panel in the comments below.
Here is some more information about the session:
Grilling the Content Farmers: When Data Drives Publishing
A new breed of publishing emerged this past year that reverses the polarity of traditional behavioral targeting. Instead of using content to identify user interests and target ads, they use search and other online behaviors to direct which content to create and push in real time into the information economy. Traditional publishers recoil at the prospect of automated editorial decisions, but do these brash new players have something to teach old media? Advertisers wonder what value to place on these audiences and their declared interests. We bring together new and old publishers and their ad clients to explore the implications of a demand-side content economy.
Moderator: Terence Kawaja, Managing Director, GCA Savvian Advisors
Saul Hansell, Programming Director, seed.com, AOL Inc.
Patrick Keane, CEO, Associated Content, Inc.
Steven Kydd, EVP of Content, DemandMedia
Bruce Smith, Chief Strategic Officer, Answers.com
Josh Stinchcomb, Publisher, Conde Nast Digital