Answers.com talks content at OMMA.

Answers.com is proud to participate at MediaPost’s OMMA event today in New York City. Bruce Smith, Chief Strategic Officer, will be sitting on a panel about content at 4:30pm. If you are there, feel free to leave your thoughts on the panel in the comments below.

Here is some more information about the session:

Grilling the Content Farmers: When Data Drives Publishing

A new breed of publishing emerged this past year that reverses the polarity of traditional behavioral targeting. Instead of using content to identify user interests and target ads, they use search and other online behaviors to direct which content to create and push in real time into the information economy. Traditional publishers recoil at the prospect of automated editorial decisions, but do these brash new players have something to teach old media? Advertisers wonder what value to place on these audiences and their declared interests. We bring together new and old publishers and their ad clients to explore the implications of a demand-side content economy.

Moderator: Terence Kawaja, Managing Director, GCA Savvian Advisors

Panelists:
Saul Hansell, Programming Director, seed.com, AOL Inc.
Patrick Keane, CEO, Associated Content, Inc.
Steven Kydd, EVP of Content, DemandMedia
Bruce Smith, Chief Strategic Officer, Answers.com
Josh Stinchcomb, Publisher, Conde Nast Digital

3 thoughts on “Answers.com talks content at OMMA.”

  1. 5 Tips for Choosing Your Best Sunglasses

    Do you want to know how to buy the best single pair of sunglass for your face (or at least a few to rotate depending on your mood and your outfit)? By considering your wants, needs, and the way you look, you can put together a rough outline of the perfect pair of shades so that you’ll know them when you see them. Keep the 5 tips for choosing your best sunglass in mind as you shop, and cut down on buyer’s remorse.
    1. What Do You Need Them to Do?

    Of the top 5 tips for choosing your best sunglasses, the most important one is getting a pair of glasses that can handle your activity level. If you’re not a very active individual, you don’t have to worry about getting the real deal if you love the styles of sports sunglasses like Oakleys. You can purchase a replica for a much lower price without dealing with the potential harm that could come to your eyes if you wore them while biking, running, skating, and playing other sports.

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    2. Think About How Often You Want to Buy

    Are you a trend setter or do you tend to buy quality in classic styles and wear them for years? If it doesn’t bother you to throw out—or wear–a pair of sunglasses when they’re out of style, seek out the hottest trends by watching celebrities on television and in movies, oakley sunglasses sale catching up on expert interviews with designers, and observing your fashion-forward peers. If you veer more toward the classic styles and you want to splurge, try an exquisite pair of quality aviators, Jackie O big sunglasses, Ray-Ban Wayfarers, or a vintage pair of glasses you can see yourself enjoying for years.
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    4. Take Face Shape into Account

    For the most flattering look, you’ll want to balance out your features with sunglasses in the opposite shape. For example, if you have very angular features, you’ll need more rounded frames than rectangular. If your features are round, you can create balance by choosing a more angular frame such as a cat eye or rectangle shape.

    Heart-shaped faces look great in average-sized frames rather than oversized lenses. On the contrary, someone with a narrow forehead and wide jaw will look great in oversized frames. Those with oval-shaped faces can get away with almost any frame size or shape.
    5. Name Your Price

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    5 Tips for Choosing Your Best Sunglasses: A Summary

    Once you decide what you need your oakley sunglasses to do (look good or play hard–or both), you can determine how much you’re willing to pay. Then use your own features, from face shape to coloring, to narrow it down to the ideal sunglasses. Just make sure you keep trends versus classic styles in mind based on your taste and how much wear you hope to get from them, and never skip the UV protection.

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