increases its social circle.

Well, social webbies, you’ve got the Facebook, you’ve got the Twitter, the Yahoo! and Google accounts to play around with. And now you’re about to spend more time online with those IDs. announced its new social media angle today at CES in Las Vegas: Connects with Social Media

Users will now have the option to log in to with their preferred Web identities. Experts will also be able to identify themselves with their real names, more conveniently building their online reputations.

“We see a big advantage in allowing our contributors to use their existing Web identities on our site,” said Bob Rosenschein, CEO. “This change is expected to simplify login, reduce time to contribution, and increase the quality of our answers, as more people visit our site and build their online reputations. We added support for Facebook, Twitter and Yahoo! accounts today and will be adding support for Google accounts in the near future.”

In short, you can create a new account using your existing Facebook, Twitter or Yahoo! account. What’s the advantage? As mentioned, it’s a great way to build on your already existent social web ID and if you connect through Facebook, it adds the real-life human element to your answers and bolsters your online reputation.

If you happen to be at CES, visit the booth at ShowStoppers Media Event tonight.

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