The more you know…

The more you know, the more you know you don’t know, and never thought of asking.

This post marks the beginning of a new biweekly column about empuzzlements underperused and unpursued, those thrumdrum wonderings that lie low in a pocket of question mark at the back of our brains, neglected curiosities that have not – yet – killed the cat.

Lost in absolute quotidian routine, these questions will set your spine a-tingle – but only once we’ve set them squarely in the spotlight. So get ready. And prepare to be quizzified.

We’ll start humbly with this one:

Why don’t soda bubbles go down?

Why, indeed?

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