Company love… in Hebrew!

Yours truly was interviewed for an article in Globes, a fancy-shmancy Israeli business finance newspaper. The article covered Facebook applications, and as you know, we’ve released quite a few in the past few months.

Unfortunately for most of us out there, it’s in Hebrew… But the gist is about why and how we made Facebook applications based on trivia and WikiAnswers Q&A. I’ve included some of my answers to the reporter’s questions in English below (not necessarily appearing like this in the article):

I work for Answers Corp, a U.S. and Israel-based company leading the world of online answers with, a site with over 4 million reference topics, and WikiAnswers, the leading community-driven Q&A wiki. Both sites have content that I thought was worth sharing – we all need answers, right?

We wanted to create a way to allow Facebook users to put trivia and WikiAnswers Q&A on their profiles, allowing friends to ask and answer questions or learn new facts, updated daily. That’s where Dapper comes in. Dapper, an exciting new Web 2.0 company, makes it easy to extract content from any site and reuse it elsewhere. They recently developed a way to create Facebook apps from any website content (in beta), which is how we’ve been creating these apps. We’re working closely with them as early adopters of their technology.

I chose topics for the apps that I thought would appeal to different people with diverse interests; for instance, there’s a Music Q&A app, perfect for people who are into music trivia, a Sports Q&A app for sports enthusiasts, and so forth. What you get is an app in your profile listing unanswered trivia questions, which anyone who can view your profile is invited to click and answer on WikiAnswers.

It’s also great for students, who were Facebook’s original audience. They can add Q&A apps relating to their studies (law, health, money) and test their knowledge, help others learn or even ask questions of their own.

Aside from Q&A apps, there are also a bunch of trivia apps as well: Quote of the Day, Wine Word of the Day, Today’s Birthdays (see below for URLs). There is also another app – the first we did – developed by Dapper that includes Word of the Day and Today in History (here).

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